Using footage recorded during the 2014 Panto production of ‘Tinderella’ and clips of this year’s Dame, Sally, we were asked to put together a video trailer to promote the new show. With the intention of growing their audience, we wanted to emphasize the fun that can be had at panto, while keeping in line with the panto atmosphere – this meant keeping it simple and leaving plenty of room for cheese! The result could be described as a mash up between ‘You’ve Been Framed’ and a public service announcement. It was a lot of fun to produce.
As well as editing together the recorded clips, we structured the video into the narrative to tell the story of why panto is good fun, adjusted the colour and lighting levels on the clips, and produced the motion graphics which open, close and weave through the video.