Finding yourself questioning your grasp on reality? Or is reality just not what you’d hoped it would be? Join us at La Tréatmont for a deep probe into your subconscious; engage with the latest auto-creative techniques; and receive expert analysis into the concealed meaning within your dreams. At La Tréatmont we have a special interest in women: our personal mission is to increase your confidence, empowerment, and joy. Come, ride your subconscious to success!

What if the Surrealists were working today, not as artists, but therapists?

Surrealist artists based their work on the teaching of Freud, on the importance of the subconscious, of dreams, and of automatic creativity, to forming a greater understanding of the human condition. They also spent a great deal of time thinking about sex. If André Breton, Salvador Dalí, René Magritte and the others had not found their outlet in art, and were instead drawn into psychoanalysis as their end as well as means, they may have found themselves forming La Tréatmont. Named in homage to a key influence on their thought as well as the basis of their practice, this clinic is not afraid of double-entendres. Their visual identity (barely) conceals a plethora of potential meanings; what the imagery means to you is a matter for analysis.

La Tréatmont is is part of a personal project initiated in response to the Hiive Remix bursary prize, won by Danielle Wright and two others. More information about this project can be found on our blog.

  • Project Type: Brand design
  • Skills Needed: Illustrator, Photoshop, InDesign
  • Client: Sudo Co (personal project)
  • Project Year: 2015