Logo design for Gareth Hacking Photography. Gareth was in the process of redeveloping his portfolio website and approached us to design a logo which would reflect the professional aspirations of his new site. He wanted a logo which was confident, professional, contemporary and simple while also reflecting his industry in a mature and creative way. We came up with this design utilising the bold slab serif font to convey confidence and maturity, contrasted with the lighter type for creativity and professional balance. Finally the extension of the slab terminals to join the letters together and between the two H’s forms a distinctive and memorable twist on the original typography and allows for the subtle inclusion of an abstract iconic camera in the negative space.