BITE is selling out fast!


Beguiling goods for beguiling people, BITE is selling the American Dream. An online, designer, home deco store founded by veteran BITERs Andy Warhol, Roy Lichtenstein, James Rosenquist and Claus Oldenburg, BITE sells you what you need, today. Don’t let the depressing facts of life bring you down: war, violence, death, none of this means a thing when you’ve got youth and beauty on your side. Nothing lasts forever, so don’t think, just BITE.

What if the New York Pop Artists were working today, not as artists, but as an online home deco store?

The work produced by the artists of New York in the 1950s and 60s, known to the world as Pop Art, was ‘deeply superficial’. Producing criticism as well as artefacts of consumer culture, the disparate artists working in the pop style maintained a balance between two worlds. Provocative, cynical, playful and irreverent, pop artists turned the mindless acceptance of media messages back in on its self, and made a career out of selling those messages on. If the New York Pop Artists had not made ‘art’ but instead formed an online store selling expensive but not unaffordable, luxuriant but also inherently worthless and disposable goods, then BITE would maybe have been it. The imagery employed in this brand is based loosely those of pop art and pop art ideals: throw away culture, cheap reproduction, bright colours, simple iconography, elements of hand-made with mass reproduction, images of opulence and death, all cleaned up sanitized for easy consumption. All elements are equal, repetition is essential, and anything is a possibility for sale. As they say, don’t think, just buy it.

BITE is is part of a personal project initiated in response to the Hiive Remix bursary prize, won by Danielle Wright and two others. More information about this project can be found on our blog.


  • Project Type: Brand Design
  • Skills Needed: Illustrator, Photoshop, InDesign
  • Client: Sudo Co (personal project)
  • Project Year: 2015